Branding the Olympics - Logos are in the details.

Adland: 

There are logos everywhere in the olympics and this site has put together a list - with images - of the adidas, hang ten feet, visa birds and whatnot that littered the opening ceremony. Even if you can't read chinese (but this might help) the pictures are still very interesting.

Hang ten feet? Were they really? It's those 29 feet that were helped with a little CGI (confirmed by officials) in the broadcast as a steady helicopter shot of live fireworks might not be able to run so smoothly. Here's what those footprints looked like from the ground (and without CGI-help) - they "walked" above the heads of cheering crowds. Pretty neat. I had no idea they were the Hang Ten logo-feet however, and all I can figure the poster on the Chinese site is saying is: "29 big foot bifurcations it may be said the impression is profound, but how did I look how looks like “jubilantly” (fireworks cost 3,000,000, advertisement value 3 hundred million)" - perhaps he knows more than I do on the topic.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • RLDavies's picture
    RLDavies

    Ha ha! Love it. I'll have to start looking for logos on everything now. Maybe I can charge Hang Ten next time I walk on a beach.

    (Do Hang Ten still exist? I haven't seen HT feet on anything since about 1970.)

    Aug 15, 2008
  • RLDavies's picture
    RLDavies

    Hang Ten beach towel? Cool. The only authentic Hang Ten thing I ever had was, believe it or not, a foot-shaped notepad.

    Aug 15, 2008

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