Bravissimo ad campaign follows in Dove's footsteps

Bravissimo has launched new ad campaign featuring the ladies who wear their bras.

The women, all different ages and sizes, have one thing in common – their boobs are DD or above, with their exact cup sizes proudly displayed in the TV and magazine ads which launched this week.

Bravissimo's Jo Lee says: "Our customers were saying they wanted normal women with normal shapes advertising our products so we listened to them." There are sure to be male fans of the bra-vellous new campaign out there too.

I have to wonder if they were inspired by the Embracing Real Beauty Dove campaign by Ogilvy...very similar concept. What do you think?

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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