Brazil Cracks Down on the Oldest Ploy in the Book

Adland: 

Please God, don't let this be a trend!

> Taking sex away from alcohol advertising is like tossing water onto the
> Wicked Witch...
>
> from the Creativity email:
>
> Brazil's National Advertising Regulatory Council -- the industry's
> self-regulating watchdog agency -- has issued new guidelines
> banning erotic content, and all cartoon characters (just for good measure), from ads for
> alcholic beverages, which should lead to some interesting new product
> claims. "Booze. It makes you smart!"

Comments (3)

  • Dabitch's picture
    Dabitch

    from the article:

    "Brazilian (news - web sites) alcohol ads frequently use stunning models in tiny bikinis sipping draft beer in bars or clutching bottles of ice-cold beer. "

    I guess that means we'll not see any more of these type of ads (in brazil) for the next three months (at least).

    Sep 21, 2003
  • tlevitz's picture
    tlevitz

    "Booze. It only makes you think you're smart!"

    Does the mere use of attractive people count as erotic content?

    Sep 21, 2003
  • Dabitch's picture
    Dabitch

    hehe. well, if they need to "avoid the use of eroticism" it could mean avoiding nearly anthing.... What if some people think beer itself is erotic? ;)

    Sep 21, 2003

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