Brazilian Creative Club get cranky with copycat layout from Havaianas ad in the Daily Mail

Daily Mail vs HAVAIANAS
Badland: 

It was last year in May that the Havaianas "big bang" campaign made a big bang. The Brazilian Clube de Criação are currently yelling 'ripoff!' at the top of their lungs as they've seen an editorial shot by Richard Boll in The Daily Mail doing the same explosion effect with flip-flops - oh the horrors. If it at least had been Vogue or something, right?

Hat tip @MMTavolaro.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.