Bringing back an old idea in the age of TiVOist viewers


"Envisioning the possible demise of the traditional 30-second television commercial, a number of advertisers have banded together to buy six prime-time hours on an American broadcast network this summer to present a variety show that will contain no commercials at all.

The advertisers, which so far include Pepsi-Cola and Nokia phones, aim to create what the program's producer, Michael Davies, called "a contemporary, hip Ed Sullivan show" for the youth-oriented WB Network. The program will try to highlight the companies' products in creative ways, like building them into a singer's performance or a comedian's routines."
Read the full article here... or at New york times

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