Telegraph India reports that the image of Lord Buddah used in a pamphlet for sex pills sparked riots in Mumbai. The protests began on Saturday, participants throwing rocks on cars and holding up traffic as they made their way to Bandra station.

The protests began after Saturday’s edition of the Shiv Sena mouthpiece Saamna published the pamphlet on its front page. The advertisement said: “Good health is dependent upon balance in all respect of life,” while it carried a picture of Lord Buddha clad in a suit, obviously lending his approval to a sex-related Ayurvedic product.