Budget constraints often lead to bad advertising choices.

Adland: 

File under obvious - but it never hurts to remind people of it.
Budget constraints often lead to bad advertising choices. While the temptation is to skimp on preparation, the truth is that a larger initial investment produces better results so begins an article by Steve McKee, president of McKee Wallwork Henderson, here at BusinessWeek Online.

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Comments (1)

  • Robblink's picture
    Robblink

    Time constraints also kill ads....but most of all, I think some clients put a low priority to advertsing...so the work suffers. They have the 4 P's of marketing to juggle and promotion is sometimes an afterthought.

    Oct 04, 2004

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