Budget constraints often lead to bad advertising choices.

 
 

Budget constraints often lead to bad advertising choices.

Adland: 

File under obvious - but it never hurts to remind people of it.
Budget constraints often lead to bad advertising choices. While the temptation is to skimp on preparation, the truth is that a larger initial investment produces better results so begins an article by Steve McKee, president of McKee Wallwork Henderson, here at BusinessWeek Online.

Comments

Time constraints also kill ads....but most of all, I think some clients put a low priority to advertsing...so the work suffers. They have the 4 P's of marketing to juggle and promotion is sometimes an afterthought.

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