The building blocks of a cool looking commercial, times two!

A little birdie nudged me to this pairing - last year Nakd did a self promo piece that got all CGI magicky with boxes that built a road, a bridge, an entire city. You can view that action here on their own site. (QT)

Now, Tronic did this ad for GE's new Go Big campaign. The spots aired on a 30-foot long media wall at the recent Nextfest in NYC. In it a young boy plays with building blocks, then the blocks take on their own life thanks to CGI and build a road, a bridge, an entire city. Deja vu!
You can view that ad here in the archive, and at Tronic studios own website (QT).

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.