The Telegraph reports that an advert featuring a cow wearing a BK logo has attracted over 70 complaints. The Advertising Standards Authority has begun an investigation "after viewers said that the commercial was distasteful and cruel".

The advert, in which a cow walks in a field wearing a Burger King-branded blanket, touts their £1.99 baguettes which come in a range of fillings, including barbecue beef.

An ASA spokeswoman said: "Viewers found the fact that the advert conveys that the cow is going to become a burger distasteful. They said it was exploitation of an animal."
[...snip...]
Burger King said in a statement: "Our latest advertising campaign was intended to be light hearted and not to cause offence to anyone."

This isn't too unlike the Cows as moo-ving billboards where, in at least one of the many cases listed, in 1996 in the West Midlands, England a farmer had the bright idea of selling advertising space on his cows, for 300 £ a week the cows wore a vest printed with an advertisers logo on it all day.