As posted on Metafilter, the community blog created by Creative Commons Creative Director, the news is that creative commons has decided to partner with BzzAgent. Some aren't too happy about this match made in marketing heaven, Suw Charman at Corante sums up why nicely;
But for Creative Commons to start using BzzAgents is, not to put too fine a point on it, a betrayal of the work done by grassroots activists who are genuinely concerned about the state of copyright today. The people who have been working hard on promoting CC, who are contributing CC material to the ever growing commons, who are writing about copyright reform, putting together seminars and events, these are CC's 'buzz agents', and they do all this work for free, because they believe on a fundamental level that it is important.
So will this strange partnership survive? Who nows when the CC creative director said that : "I wasn't part of any of the discussions so I never did any due diligence on them. If I knew it was them I would have steered us clear."
The one who has the best reputation - buzz if you will - and thus the most to loose on this teamup is the Creative Commons. It looks like BzzAgent is the party to gain the most from this marriage.
Update: Lessig Blog: Bzzzz: seeking advice is asking for comments, and getting quite a few from people who dislike the idea.