CAB’s Kevin Barry on The Advertising Show

Hear Kevin Barry, vice president of advertising sales and services at Cabletelevision Advertising Bureau (CAB), talk about how the viewers are in control with hundreds of channels, DVRs and Video On Demand. Kevin also discusses how a ratings parity between ad-supported cable and commercial broadcast television has created a one TV world. As vice president, Kevin oversees the efforts of assisting CAB members in maximizing advertising revenue. Prior to CAB, he was the director of local ad sales at Discovery Communications where he was recognized by the Myers Reports as one of the top three network executives at representing his company. Kevin sits on the board of directors of the Retail Advertising & Marketing Association and the Cable Advertising Association of New York.
You can tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to for the live webcast.

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