Calcium supplement ads in the shape of bones holding up bridges x 2

Badland: 

Exhibit A: Calcium-Sandoz bones hold up bridge from Saatchi & Saatchi in Mumbai, India, August last year.

Exhibit B: Dumocalcin bones hold up bridges, from Publicis, Indonesia

Via copyranter.

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.