Calcium supplement ads in the shape of bones holding up bridges x 2

Exhibit A: Calcium-Sandoz bones hold up bridge from Saatchi & Saatchi in Mumbai, India, August last year.

Exhibit B: Dumocalcin bones hold up bridges, from Publicis, Indonesia

Via copyranter.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.