California Lottery: Lady Luck revamped
Back in April, David & Goliath and The California Lottery dropped a new campaign called "Luck Has A New Look." Lady Luck seemed a bit like a cross between cat woman and Noreen Evans chimed in, saying "It is inappropriate for any entity, especially a state-funded Commission, to promote its products through the use of violence."
Wanna see the ad? Of COURSE you do.
She slaps the guy with luck. With LUCK. And she walks away smiling because she just made some dude's day. And oh, by the way, it's not a real woman. It's a metaphor. Do we really need to get all uppity on it?
Even the Lottery Commission spokesman, Russ Lopez said it was supposed to be funny.
But the lottery is a government entity so they must abide. (Fun fact: years ago, Kidsleepy made commercials for a the lottery (in a different state) so he knows what's up with gov't entities that are hand shy.)
As you can guess, the California Lottery people kowtowed, and went ahead and pulled the ad and made a "nicer" version. If by "nicer," you mean Lady Luck um, "Blows a kiss," instead, then yes it is. It's six of one half to me, though. She's either slapping someone in an "aggressive move," or she's um, "blowing them a kiss." Is that really any better?
For the record, I didn't think the first version was controversial at all. If anything, I was more skeeved out by the fact that in both versions, Lady Luck is portrayed like a stalker in a CSI episode. I don't really want to imagine that every time I buy a scratch off card, my face is on some Polaroid hanging in someone's apartment.
Anyway, here's the neutered version. Make up your own minds. Either way it's at least a different take on the lottery than most ads in both versions.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing vocation with the
2 hours 37 min ago
- Oh! Amazing exertion through
6 hours 22 min ago
- If truth be told prosperous
7 hours 19 min ago
13 hours 26 min ago
- Considerably, this post is
18 hours 20 min ago
- The modern development of the
20 hours 27 min ago
- What is the name of the music
1 day 2 hours ago
- צור קשר עם קוקה קולה ישראל
2 days 8 hours ago
- אני רוצה ששמי יהיה על בקבוק
2 days 14 hours ago
- Name Asaad
2 days 14 hours ago