California Lotto seeks agency - again.

 

 
 

California Lotto seeks agency - again.

Looks like the joking headline adweak wrote March 10 is truer than we thought. Adage reports and print the agency invitation letter in full, where Jim Hasegawa, their Director of Marketing asks for input on previous pitches; "In particular, we want to know if there were any requirements from past RFP documents that were extremely burdensome, time consuming, unclear or not relevant in your opinion." "

don't forget to brush up on your California Lottery History;

Related Stories at AdAge:

CALIF. LOTTERY DIRECTOR LEAVES
Details of Departure Unclear; Move Follows Chaotic Ad Reviews

CALIF. LOTTERY THROWS OUT REVIEW RESULTS
$125 Million Ad Account Goes Into Review for Third Time

FCB LOST $125 MILLION ACCOUNT REVIEW BY A FAX
California Lottery Used Paperwork Technicality to Bounce Leading Contender

DDB THREATENS SUIT IN CALIF. LOTTERY WRANGLE
Alleges FCB's Numbers 'Cannot Withstand Independent Scrutiny'

CALIF. LOTTERY WANTS ACCOUNT MEDIA COSTS REBID
Commission Says Earlier Bids Lacked 'Valid Comparisons'

Adland: 

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