Calle Sjönell, Executive Creative Director, BBH New York has A Radical Proposal to Save Advertising on the Web up on BBH labs blog.
I propose we create a clear set of universal instructions letting users know if they are staying on a site or leaving it. Or, to push it even further, what if every ad had two standard buttons at the same location, “Save for Later” (like Instapaper for display) and “Go to Website”. That way ads would behave more like we use the web today. A Universal System for display, in which everyone knows what to expect. A system that respects the user.
Respects the user are the key words here.
Hilarious and somewhat unrelated image found at Designer Daily.