According to Campaign, the worst TV ad of the year in the UK was for Camelot. The campaign featured Cold Feet star Fay Ripley as Lady Luck, clad in purple garb with a pink unicorn voiced by Graham Norton. The ads beat out Diet Coke, Mitsubish, Ford Focus, Burger King, Specsavers, Weetabix, Quick Step Flooring and Nobby's Nuts.
The winner of the best TV ad was for Sony Bravia in which thousands of coloured balls are released to roll down the hills of San Francisco. It was followed by ads for Sure, VW Golf, Stella Artois and Marks & Spencer among others.
Campaign has also selected Stella Atrois as campaign of the year for 2005 with their ice skating priests spot, print ads for their film sponsorship (see the all the print ads here), and "Lost souls", "a labyrinthine alternative-reality game that involves hidden passwords and secret codes that enable players to respond to help a woman trace her missing brother."
Creative Agency of the Year went to Bartle Bogle Hegarty, and Dove was named International Advertiser of the Year.