Campari seems to launch a new product on the 23rd of November accompanied by a Viral Marketing campaign called "Red Passion".

Part of the campaign - becoming the basic viral campaign seeding channels - a MySpace profile, Flickr page, YouTube video, Hotel Campari microsite and a second heat proclaim microsite.

The photos are very professional and the Hotel Campari microsite provides some flash interaction. Holding back the actual information about the advertised product makes people curious to find out what's behind that campaign and it seems to work ...

More at my blog or the above mentioned links.