about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Dabitch's picture

    Too little too late.

    You'll find knock-off three striped items amoungst brandware in name-shop all over Europe. Fashion houses have mimicked the stripes. They should have put a stop to it earlier.

    Jul 13, 2003
  • anonymous's picture

    "...consumers might hold it (Adidas) responsible for the quality of Fitnessworld's clothing."
    Wow. Adidas doesn't give consumers much credit.

    Jul 14, 2003