The can that really looks like a can.

I wonder if Michael Mason who invented the portable can that really looks like a can did it just for the incredible pun-possibilities?
He says the idea came to him when he was waiting in line for the loo at a softball tournament years ago, and he thought; "Wouldn't it be more pleasant to stare at a giant beer can instead?". Certainly eye-catching ad space with the bonus practical use, make way for "the can looks like a can - of soda" (at STLtoday). Masons company MediaCan Inc has yet to land any major accounts yet, but we suspect it won't be long before you relieve yourselves in giant cans of Bud.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.