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Diablo III dares you to spend a night in Sweden's most haunted house

Blizzard, the developer behind Diablo III is now looking fa brave soul. One who dares to go to a Swedish forest and spend the night alone in a haunted house, while playing the Necromancer hero.

MTV " The Countdown To The 2017 VMA's Begin" (2017) :45 (USA)
MTV " The Countdown To The 2017 VMA's Begin" (2017) :45 (USA)

Back in 1981, there was this Music Television Channel to one wanted until a George Lois came up with one four letter phrase that changed history as we know it. "I want my MTV."

Spotify really hates musicians.

If you'll recall back in May, Spotify settled a class-action lawsuit file

Indian Motorcycle "Ink" (2017) 1:51 (USA)
Indian Motorcycle "Ink" (2017) 1:51 (USA)

Back when Adland was pretty new, Dabitch used to sell a shirt with a slogan she came up with:"Your Rebellion is my Marketing Strategy." That's exactly what this piece of content is.

SoundCloud: Another lesson in "disruption"

Things move so quickly in the disruptor Big Data category it's hard to take the long view.

Misc

Canada and Australia have a lot in common.

Badland: 

You might have noticed that I mention the canadians teabaggers here once in a while, well, some hawkeyed ranter in that online forum has discovered yet another rip-off.

Now it's the Molson Rant that has been ripped off by Fosters Australia.

Try as you might, you could not avoid the avalanche of popularity the Molson Canadian Beer ad "The Rant" got this spring.

It was avidly written about in the tradepress, gossiped about in the regular Canadian press, and it even had it's own tail of urban myths.
Here are the two ads side by side. What do you think happened, divine inspiration or were someones noses buried too deep in the tradepress? And we're not the only ones to notice the non-difference, even the Australian news has raised an eyebrow.

Carlton United Breweries vice-president of marketing Paul Kennedy denied the brewery had stolen the idea, but admitted the Molson ads were an "inspiration". Oh, OK, that clears that up. So that's what it's called, eh?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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