Canada supports LGBT Hyundai drivers. The U.S.? Not so much. – (2010) :20 (Canada)

 
 

Canada supports LGBT Hyundai drivers. The U.S.? Not so much. – (2010) :20 (Canada)

Is America that uptight about showing anything having to do with the LGBT community? Yes, yes we are. (You need only look at the gay near-miss Super Bowl Snickers from two years ago or this year’s Mancrunch spots for further proof.) There’s a spot running now in Canada during the Olympics from Bensimon Byrne for Hyundai that features a play on a lipstick lesbian theme that would never fly further south. Underscoring the current homophobic vibe in the U.S. is that it’s *merely* suggestive of a relationship; there’s no physical contact whatsoever. But Sweden? Proud of ya! (Tip to The Auto Marketing blog.) (Update: Hyundai has now moved its Canadian account to Innocean Worldwide Canada, saying only that the move was to “unify its North American business on strategy, planning and creative.”)

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Agency: Bensimon Byrne
Brand: Hyundai Elantra Sedan
spot title: "Note"

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A few weeks ago Bensimon lost Hyundai in a ridiculous move by the client to take it to a lamer than lame "agency" called Innocean Worldwide Canada.

http://www.marketingmag.ca/english/news/accounts/article.jsp?content=201...

Thanks, updated with link.

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