Is America that uptight about showing anything having to do with the LGBT community? Yes, yes we are. (You need only look at the gay near-miss Super Bowl Snickers from two years ago or this year’s Mancrunch spots for further proof.) There’s a spot running now in Canada during the Olympics from Bensimon Byrne for Hyundai that features a play on a lipstick lesbian theme that would never fly further south. Underscoring the current homophobic vibe in the U.S. is that it’s *merely* suggestive of a relationship; there’s no physical contact whatsoever. But Sweden? Proud of ya! (Tip to The Auto Marketing blog.) (Update: Hyundai has now moved its Canadian account to Innocean Worldwide Canada, saying only that the move was to “unify its North American business on strategy, planning and creative.”)
Agency: Bensimon Byrne Brand: Hyundai Elantra Sedan spot title: "Note"