Canada woefully lacking in TV commercials


A new study has come to the conclusion that Canada is lacking in TV commercials which "translates into significant lost economic opportunity," according to research firm FlatIron Information Services.

"We found from our comprehensive review that the Canadian television industry can readily absorb new advertising inventory and that there is persistent and growing demand for television advertising inventory in Canada," says Peter Simon, managing director of Toronto-based FlatIron.

The study also reports that television has overtaken daily newspapers as the largest medium for advertisers."

Related : Molson - Joe Canadian / The Rant - :60 (2000) Canada

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • Dabitch's picture

    They have less ads on TV? Finally, the reason to head north!

    Jun 30, 2003

Leave a comment