Canadian networks too chicken to run PETA ads.

Peta have - yet again - had one of their ads refused by a network. This time it's not too sexy, nor is it using an impotent Santa Claus, nor are they scaring children at the nutcracker show, in their usual shocktactic style.
This time, they are showing the life of a chicken, and the horrible practice of debeaking them so that they won't hurt themselves or other chickens (it also forces finicky animals like turkeys to eat what we damn well feed them, as their beak is now only a scooper). View the Quicktime commercial here at PETA's page. The Television Bureau of Canada decided the commercial was "just too graphic" and would anger Canadian viewers.

"Its depiction of violence to animals has caused us to reject it," the bureau's president, Jim Patterson, said Tuesday.

Well, that's the point - the violence is so awful Peta suggest you go vegan instead. The chicken debeaking isn't the only shuddering scene, also in the ad, a pig farmer gloats as he smashes what appears to be a concrete block on the head of a downed pig. News from Cnews Canada.
When PETA sticks strictly to their message, using hidden camera and documentary footage, it's more shocking than any shocktactic they can think of. Now that is kind of scary.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Robblink's picture

    Note to self: Don't watch PETA commercials during lunchtime...ever again.

    Feb 11, 2004
  • Dabitch's picture

    I've actually seen really similar nasty pig and chicken slaughter-scenes on the news here. So make that mental note read; don't watch the news during dinner, as well. Or start eating stuff you know where it comes from.

    Feb 11, 2004
  • Neo's picture

    It baffles me that networks can pull out the "it will anger our viewers"-card when they fill the airtime with inane advert after inane advert - that angers me as a viewer. Nuts.

    Feb 15, 2004
  • caffeinegoddess's picture

    Sounds akin to last year's Barnado ads from the UK. People just don't want to know about the reality of things it seems. Which is really awful. I don't understand why they couldn't air the ad later in the evening, as not to scare kids, and throw up a "warning: the scenes you are about to see might be offensive, etc, etc" sort of thing before the spot starts. Didn't they used to do that with the ads that aired in the US showing childern in poverty and the like in 3rd world countries? Not that I've seen much of those ads lately, but I believe that's what they did.

    Feb 15, 2004

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