Cannes Contestant Uses Ebay to Promote Video

 
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Cannes Contestant Uses Ebay to Promote Video

For this year's Cannes Lions 48 Hour Youtube Ad Contest, one contestant goes a step farther to promote their video, 'Magic Wand'. For sale on Ebay is a 'real magic wand'. The power to wave a wand and change the world can be yours in the form of a pen, if you sign Wateraid's petition.

Video here:
http://www.youtube.com/watch?v=jy1rNEGD1ws

Adland: 

Comments

i think this is the first time I've heard of Ebay helping with promotion.

I think it's the fifvehundredseventybillionth time I've heard of it, but I can't be sure, as I stopped keeping count in 2003.

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