Well it was bound to happen after all those little lions, the brand has won 26 of them, and three grand prix awards. Ken Kutaragi , vice president of Sony Computer Entertainment will be receiving the advertiser of the year award on Saturday the 25th of June at the Cannes Lions.
Playstation has consistently done great ads ever since the brand was born back in 1994.
Update: Playstation is also the Clio Awards advertiser of the year and will grab home that trophy at the Ritz-Carlton in Miami’s South Beach, May 24, 2005.
Honestly, this advertiser of the year award is usually the kiss of death for a brand, what do you think will happen to the Playstation brand now?