Cannes Lion advertiser of the year: Playstation

Adland: 

Well it was bound to happen after all those little lions, the brand has won 26 of them, and three grand prix awards. Ken Kutaragi , vice president of Sony Computer Entertainment will be receiving the advertiser of the year award on Saturday the 25th of June at the Cannes Lions.
Playstation has consistently done great ads ever since the brand was born back in 1994.

Their Grand prix were, Playstation "Nipples" 1999, Playstation "Rebirth" 2003 and last year they won with the film "Mountain"

Update: Playstation is also the Clio Awards advertiser of the year and will grab home that trophy at the Ritz-Carlton in Miami’s South Beach, May 24, 2005.


Nipples


Rebirth

Honestly, this advertiser of the year award is usually the kiss of death for a brand, what do you think will happen to the Playstation brand now?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture
    Dabitch

    Honestly, this advertiser of the year award is usually the kiss of death for a brand, what do you think will happen to the Playstation brand now?

    See!? The advertiser of the year award strikes again - Wii has almost killed all the cool that Playstation once owned.

    Yes, I'm revisiting old threads

    Dec 26, 2007
  • tod.brody's picture
    tod.brody

    Isn't Honda the current Cannes Advertiser of the Year? Oh no. Maybe this means a comeback for US Automakers. One can only hope. I think I'll start buying Ford and GM stock. ;-)

    Dec 26, 2007

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