Grand Prix for Radio Lions went to DDB Chicago for their extensive radio campaign of 11 ads. The campaign consists of "Mr. Cargo Pants Designer", "Mr. Pro Sports Heckler Guy", "Mr. Miniature Train Modeler", "Mr. Discount Airline Pilot Guy", "Mr. Gangsta Rapper Posse Member", "Mr. Tiny Dog CLothing Manufacturer", Mr. Bathroom Stall Dirty Joke Writer", "Mr. Hot Stock Tip Giver Outer", "Mr. Basketball Court Sweat Wiper Upper", "Mr. Over The Top Carb Counter", and "Mr. Giant Pet Snake Owner".

CDs: John Immesoete (Group CD)/Mark Gross
CWs: Bob Winter (CD)/Chris Roe (ACD)/Chuck Rachford (ACD)/ Pat Burke/Chris Carraway/Mark Gross/Bill Cimino (CD)

There was no Grand Prix winner for Titanium Lions. No specific metals given out for it either.

$1 million - $10 million U.S. - "5 CENT" for Virgin Mobile Australia
"The “Get tighter with your Posse” campaign revolves around 5 CENT, a fictional midget rap star with all the fame and trappings of his larger and more famous hip-hop counterpart 50 CENT. The idea was to show 5 CENT using his phone and Virgin Mobile’s 5¢ rates to get his posse over to his poolside party."

Ad Agency: HOST/The Glue Society
CDs: Gary Freedman/Jonathan Kneebone
CW: Dave Bowman Copywriter AD: Matty Burton

$1 million - $10 million U.S. - "Counterfeit MINI" - MINI Cooper
Crispin Porter + Bogusky created a fake consumer watchdog group called the Counter Counterfeit Commission (CCC), dedicated to stopping the spread of counterfeit MINIs.

CDs: Alex Bogusky/Andrew Keller/Jeff Benjamin/Steve O'Connell (ACD)
ADs: Tiffany Kosel/Paul Stechschulte/Rahul Panchal
CWs: Franklin Tipton/Rob Reilly
Agency Producers: Rupert Samuel/David Rolfe/Matt Bonin
Production Co.s: Hungry Man and Jodaf/Mixer
Director: Bryan Buckley

$1 million - $10 million U.S. - "GRRR" - Honda Diesel
W+K London's "Grr spanned a wide range of different media platforms, including online gaming, interactive TV, sticker postcards and radio.

Honda Diesel - Grr (2004) Radio (UK)

CDs: Tony Davidson/Kim Papworth
CWs/ADs: Sean Thompson/Michael Russoff/Richard Russell Agency Producer: Charlie Tinson/Rob Steiner
Production Company: Nexus Productions, London
Directors: Adam Foulkes/Alan Smith
Producers: Jullie Parfitt/Chris O'reilly
Editor: Nexus
Music: Be Nice To The Pigeons/Hate Something
Sound/Design Arrangement: Wave London
Account Supervisor: Francesca Sellers
Advertiser's Supervisor: Matt Coombe

$50 million U.S. and above - "Life On Board Project" - Volvo
Fuel Europe, Amsterdam created the "Life on Board Project" to demonstrate how Volvo takes inspiration from people, their conversations, their ideas and their lives" with unscripted real people. We first wrote about it here.

CD: Lorenzo De Rita
ADs: Vivian Walsh, Bertrand Fleuret
Producers: Dave Evans, Nils Schwemer