Doug Zanders of The advertising week social club has posted the THE CANNES BOONDOGGLE SCALE - read it to find out what number on the scale that you are. I will nod and agree that Bob Garfield is indeed an eight and feebly admit that last year which y'all know was the best and worst Cannes and nearly killed me, I was a boondoggle ten. On the upside, New Zealand is a really nice place.

Twitter already rules in Cannes says Buzzradar. This makes sense as Jack Dorsey, the Twitter co-founder and executive chairman, is honoured as the media person of the year:

According to Buzz Radar, which is powering the festival’s Social Command Center, Tweet volume related to Cannes Lions through the first day of the event has already surpassed total social media mentions during last year's festival. There have been over 15,000 online posts across social media referencing #CannesLions as of Monday afternoon, with 95% coming from Twitter, and most delegates are still just arriving.

CannesLions Bingo y'all: If you hear the word advocacy , phenomena , collaborative, or brand ambassador DRINK!

Meanwhile, in New York: The Wrath of Cannes will still happen for those who don't have time to go to Cannes.