Home insurance company Capital Insurance Group has started an imaginative new “Think Twice” advertising campaign in California magazines. The new creative uses the iconic two-finger cultural symbol to represent CIG’s unique “double coverage” for homeowners.
The two-finger sign is meant to resound with viewers on multiple levels, according to Harvey Kraft, Head of Marketing & Business Development for Capital Insurance Group. “It says peace, love, victory – and now it also represents ‘think twice.’"
CIG hopes to raise awareness about its unique home insurance products, which includes a coverage policy that pays up to twice as much as a home is valued in its policy, if that’s what it costs to rebuild the home.
This post has been written by CIG's public relations agency, Solem & Associates. To read more about the campaign, you may visit: http://biz.yahoo.com/iw/080605/0404219.html. For more information on CIG, visit http://www.cig-home.com.