Just like Doritos with the Crash The Superbowl super bowl XLIV, Careerbuilder has called upon (wo)man on the street to compete with ideas for their super bowl commercial, and the resulting cream of the crop are now up at HireMyTVad for your voting. It makes a lot more sense for Careerbuilder actually, since the winning ad might just change someones career.
In a departure from past advertising campaigns, CareerBuilder’s 2nd quarter spot during the 2010 big game will feature a TV commercial idea from an everyday consumer who entered and won the HireMyTVAd contest. Close to 1,000 entries were submitted and while CareerBuilder originally set out to hire only one concept, in the end, three ideas were selected and each received a $100,000 prize.
The ultimate prize will come when one of the winners watches their idea along with the tens of millions of viewers during the big game. All three winning concepts reinforce CareerBuilder’s tagline - START BUILDING. The entries also incorporate elements of CareerBuilder’s signature use of humor and focus on CareerBuilder as a powerful resource for job seekers.
“CareerBuilder has had a very successful track record with advertising in the big game and we are confident that all three concepts selected would play well with the big game audience,” said Richard Castellini, Chief Marketing Officer at CareerBuilder. “We made a strategic decision to change our advertising approach and leverage the creative minds of consumers across the country. Our decision paid off when we were flooded with a large number of very high caliber ideas, which played a major role in our decision to pick not one, but three."
The three winning ideas were submitted by a 27-year-old surfer from San Clemente, CA, a 34-year-old freelance producer from Minneapolis, MN, and a 52-year-old analyst from Cliffwood, N.J. The winners also attended the reshooting of their concepts in California with CareerBuilder’s in-house advertising team.