Carlsberg combines pubs and footie legends

A new Carlsberg spot has broken featring Bobby Robson managing a pub football team filled with former England legends, including Bobby Charlton, Stuart Pearce and Chris Waddle.

The star-studded three-minute spot was created by Saatchi & Saatchi, and is part of £10.5 million campaign related to the World Cup.

See it here in the commercial archive.

UPDATE: Microsite for the campaign can be found at Old Lions.co.uk.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    anyone out there know where I can get other elements of this campaign?

    Apr 13, 2006

Leave a comment

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.