The carrot and stick trick - twice.

How ironic it is that the ads for creative award shows should end up in Badland due to lack of creativity..... this is a pairing you must see!

In 2005 the Art Directors Club Italiano ran an ad reminding us all what awards shows really are. Their budget allowed for an image bank image and a quick retouch in photoshop to add the ADCI's cone-shaped award to the picture. But in the end, it's a donkey chasing a carrot on a stick - which is very true isn't it?

This year, the 2006 One Show Call for Entries advertised their awards like this. Wow. How original.

Funniest badlander ever? ;) Might be.

.... And just for kicks, here's the Danish BBDO sign, a relic from the agency Henriksen & Sieling founded back in '79, which BBDO bought for it's network in the mid-eighties. The sign still hangs on the outside of BBDO' offices in Kongensgade., Copenhagen.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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