Caught in the Trap


Buick's latest US hidden camera campaign, Tiger Trap, has had an unfortunate side effect - one of its winners of their $42,000 SUV has found out that his new ride has come with one helluva catch.

sun sentinel "There was no intent to try to win a car," Freeman said. "All we did is play golf. It wasn't sponsored, it wasn't advertised. It's all after the fact."

The sexy car he won and the resulting commercial can be viewed at

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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