It might not prevent global warming or stop Skynet, but the Tomorrow awards want to raise the bar of what's possible in advertising, and you can help keep the award on the straight and narrow by joining me, and a few puppies and pigs, as a public judge for the first round. Help chip down the shortlist!
Judges are are expected to make their selections based on the following criteria:
• The Tomorrow Factor: the entry raises the bar for what is possible, and is likely to set game changing future trends within the advertising industry.
• Creative Excellence: the concept behind the entry must be both inspiring and unique.
• Brilliant Execution: the entry must demonstrate a phenomenal level of craft
• Media Innovation: the entry takes full advantage of the latest technologies and media, or uses older media in truly new and exciting ways.
There are some classic good ideas on the shortlist that don't 'raise the bar for what is possible', don't feel bad when you put on your judging cap to separate the wheat from the chaff. It's a great way to check out some interesting advertising ideas that you might have missed.