The MediaGuardian [reg.req.] reports that channel 4 courts controversy with their latest channel promo. The commercial asks channel 4 stars what their favorite swearword is, and the word "cunt" is heard 9 times in just 90 seconds making it the four-letter word of choice. Channel 4 wanted to air this ad in cinemas, only at screenings of the extra gory violent film Kill Bill who's audience is hard to offend, but the the Cinema Advertising Association nixed the ad and refused to air it. Channel 4 will start airing this ad on FilmFour after 10pm on Monday instead.

"There isn't a single person within the channel who has seen this ad and found it anything other than highly amusing," said Bill Griffin, the Channel 4 head of marketing.
"We can understand, however, why the CAA felt they had to turn it down - it does contain the highest number of expletives ever featured in an ad as far as we're aware.

See the unbleeped 90 second advert at updater.co.uk, easily offended people please sod off and don't click. ;)