Chiquita Bananas that taste like apple?

The things brand managers do in order to disrupt their product categories, generate novelty amongst consumers and increase market share:

"CINCINNATI -- Bananas flavored with the hint of another fruit could help Chiquita International Brands Inc. become the Starbucks of the produce world, the company's leader says, envisioning a larger, creamier or sweeter banana".

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    AnonymousCoward (not verified)

    Jul 06, 2004

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