Christina Aguilera is naughty in Skechers ad campaign

Adland: 

In August the new poster campaign for Skechers breaks, starring Xtina doing her best pin-up posing. Double the punch she plays both naughty and nice in each ad, dressing up as both a cop, a nurse and a naughty schoolgirl. Hey, isn't that Britney territory?

The "Naughty and Nice" Christina Aguilera Skechers campaign
will appear in international magazines and in stores as point-of-purchase displays through the end of 2004. Want a sneak-peak at the ads? Read more.

From the pressrelease:

The dual images allow SKECHERS to feature twice as many styles, giving international consumers a truer representation of SKECHERS' women's offering.

Does that mean that Skechers offers leather knee-high boots? Kinky. Perhaps they also do high-heeled sneakers? ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Who knew hair color came in 'rope'?!

    Jul 28, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    I love that her name on the ads is nearly as large as the Skechers logo. Is it just me or do these ads look really airbrushed? Maybe that's a design-y thing.

    Jul 28, 2004
  • Dabitch's picture
    Dabitch

    Airbrushy, totally oversaturated and out of proportion - notice that the Nurse Xtina is smaller than the patient Xtina, although they are next to each other. Nurse-hobbit-Xtina?

    Jul 28, 2004
  • CopyWhore's picture
    CopyWhore

    You gotta love that needle she's wielding!

    Jul 28, 2004
  • Robblink's picture
    Robblink

    Nothing like a pretty girl to make ugly shoes less ugly.

    Jul 28, 2004
  • Dabitch's picture
    Dabitch

    and fake-tan comes in that "flat dark mutant tan color" old nylons have.. Hmm.

    Jul 28, 2004
  • deeped's picture
    deeped

    I hope she got plenty of dough for this, give her the salary for the agency too since they've done a lousy job.

    Jul 28, 2004
  • junyr's picture
    junyr

    I'm sorry. I just don't think it even looks like her. Period. A bad body double mabye, but thats all.

    Jul 30, 2004
  • deeped's picture
    deeped

    Well. It's Xtina but they have truly given her a boob-job...

    Jul 30, 2004
  • kamari's picture
    kamari

    Do young girls really want to be a skank like Xtina?

    Aug 02, 2004

Leave a comment