Citroen brings back the Transformer in new ad

Adland: 

The well-spoofed (and awarded) Citroen Transformer robot will be back in a new spot said to break June 5th. Instead of the rooftop setting from before, the new ad shows the 'bot on ice, skating on a pond. Music in the ad is The Egg's 'Walking Away.' Nicky Gooch, coach of the British Olympic speed-skating team, helped create the animation for the robot via motion capture. See the original here.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (10)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Has it cropped up anywhere yet? I want my electro robots... on ICE!

    Jun 06, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Silly me, I had only searched YouTube for Citroen, and not C4.

    Jun 07, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    There has to be a 60 second version. This is kinda sucky. No time for build.

    Jun 07, 2006
  • caffeinegoddess's picture
    caffeinegoddess

    hehe. The citroen site still has the original up (or did when I last looked a couple days ago)...hopefully they will put this new one up there. Or maybe one of the production co's or the agency responsible will send it in. :)

    Jun 07, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    A reader on my blog had something amusing to say about this ad, "I prefer the original RoboCarWorkout: Electric Boogaloo version. It has less decepticon cum evil robocop look. It's the red eyes. I don't want to be in a car that's going to transform and crush me out of spite."

    Jun 08, 2006
  • aiiobo's picture
    aiiobo

    WHY do some advertisers insist on trying to repeat the success of an ad that, lets face it, got popular by pure fluke? It won't work a second time no matter how much money ypu throw at it. Rating 1.

    Jun 09, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ok, I found a 40 Second one. And you know what? The lumberjack makes all the difference. I wonder still if there's a 60?

    Jun 13, 2006

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