Clarity for iPhone - let there be light.

Adland: 

Clarity "One tap to awesomeness" seems like a nice app right there, but the reason I'm telling you about it is their video which is a good pisstake of all those scenes in countless crime TV-shows where some clever guy at a computer "magnifies background 400%" and "enhances bitmap ratio" and other made-up magic to find the perp lurking in the shadows of grainy CCTV-footage shot at night in dark alleyways. Or better yet, finding the reflection of the perp in the window of a passing car somewhere in the background of a grainy CCTV-shot.

While we might not be quite there yet, we do have a nifty little app that makes the useless iPhone camera a little less useless. Hooray!

The results are so good that you’re going to think that we sold our souls to achieve them.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.