Client-Agency Relations

In a survey on Client-Agency Relations many measurements showed the strength, effectiveness and amity of the relationships between agencies and clients are at or near record lows.
From the article:
"The consequences are serious, according to the survey, because they contribute to a waning belief in the efficacy of advertising among marketers — an ominous trend for agencies, whether led by optimists or pessimists. In reviewing the results of the 2003 Salz Survey of Advertiser-Agency Relations, as the Salz study is formally titled, Ms. Salz said the principal difference was that "last year, agencies were feeling the effects of the economy more than advertisers, but now, the advertisers have caught up — or `caught down' — to the agencies."

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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    AnonymousCoward (not verified)

    Oct 04, 2003

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