Client Presentation Errors

Yipes! Mistakes not to make when presenting to a client. From the article:

Little things do indeed count, as other executives learned from their own experiences. One executive left major portions of the ad presentation back at the office, while another placed presentation materials in a rented car, then took a different car to the meeting. A seemingly diligent ad executive tried too hard, apparently, and sprayed the presentation board with insecticide, instead of adhesive. A relatively unobservant executive didn’t recognize the client’s president when he walked into the building. An executive who didn’t attend to details “thought he had put the phone on mute — but had not — and was talking about the client.”

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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