Coca cola storm in a tap-water cup

Coke's Dasani launch in the uk isn't going well. As soon as the Sun and other tabloids knew that the "super pure" Dasani bottled water is purified British tap water they ridiculed the drink, the Sun labelled it "the real sting", it was also reported in the Herald and the Scotsman. Coke has now hired Lexis PR to start a recovery strategy before Dasani goes down the drain.

image from this article : Pissin' in the great outdoors for fun and profit.

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    May 11, 2004
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    Mar 21, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.