Coca-Cola is making an initial $2 million donation to World Wildlife Fund to support polar bear conservation work. Those who buy the white cans can text the package code to 357357 to make individual donations of $1, or donate online at ArcticHome.com. The company plans to match all donations made with a package code by March 15 up to $1 million.
reads the release at Reuters.
However the white coke cans were "killed" two months before their run-through date. Why? Because people couldn't tell the difference between the white canned "red" coke and the silver canned "Diet" coke. And it's possible that the youtube video stating the white coke tasted funky made people believe it actually tasted funky.
And lets crunch some numbers, Coke promises an initial $2 million donation , wow that's a great chunk of cash! Two million dollars over the next five years to the WWF, that's 400,000 dollars a year donated by a company where the annual profit is $749 Million. How super generous of you, Coke. That's roughly .05% of your annual income, I spend more than that of my annual income on ice-cream, and you spend more than that buying air time on the Super Bowl.
Look, the point is, when you're spending more on your ad campaign than you're donating to the good cause, you're doing it wrong. Also, we got sick of those polar bears in your ads around the time we started calling "computer generated special effects" for "CGI" straight up. They don't impress as much anymore simply because things have changed. Even blockbuster had CGI-animated animals in their ads, and look what happened to them.