That is cold Guinness, reintroducing old ads
Posted by dabitch on 3. May 2004 - 14:39
The Guardian reports that Guinness is looking into how they can revive old popular ad campaigns for the black brew, now for the extra cold version. Commercials like Surfer, the "Pure Genius" campaign with Rutger Hauer, and ads from the "Not everything in Black and White makes sense" will be redone, new versions of old ads if if you will, by Abbott Mead Vickers BBDO.
"There are a number of executions that we are working on for a summer campaign backing Guinness Extra Cold. The ads will reflect the idea that it is still Guinness, but it is just colder.
"What we have explored is taking famous icons from past ads and giving them a cold twist, but nothing has been finalised."
We hope the poor surfer doesn't freeze to death.....
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comments
- What is the name of the song
1 day 10 hours ago - With this card, they're
1 day 15 hours ago - Haha as well as "Why is it?"
1 day 22 hours ago - This was all so much better
2 days 2 hours ago - This wasn't an Abercrombie
2 days 19 hours ago - This just makes me like
2 days 20 hours ago - Ha haha, the way he snogs the
3 days 1 hour ago - Speaking of cereal&feels,
3 days 2 hours ago - Fair enough. You're not a
3 days 18 hours ago - It was always worth a shot,
3 days 19 hours ago


*flinar* Vem var f
*nyps*
Ouch! :)
Well, if Hollywood can remake original movies...maybe Madison Avenue can remake commericals. Maybe the iPod 1984 remake is just the beginning?
Maybe Badland hints at it being done all the time, remakes I mean, anyway? ;) *grin*
Yaknow, I've been really into the idea of starting an agency called Plank [swedish: to rip off, also a wall you bounce balls against] and promise "award winning ads" straight up. All we'd ever do is rummage old award books for great ideas and rip them straight off with a slight update of art direction. We'd not hide any of the rip-offs at all but be totally honest about our business practice. I wonder how long it would last before agencies suddenly started to covet and fight for what really makes the ads - the ideas. Yaknow, the uncopyrightable little lightbulbs we make every day.
Remake well, my fascination grows since some fat-potatoes-fried-in-oil-company as well as a the almost thousand year old spot for "Grumme Tv
sounds like they re-shot and added a new twist to each "old" ad - sortof like an update rather than a reintroduction: (from Brandrepublic)
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