about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I could not agree with this more. I just got a DVR (TiVo clone like thinghy), and I zip through commercials all the time (And I'm a freakin' producer). But, When I zip through I am ALWAYS watching, and I stop and rewind if I see a good commercial.

    The only way a commercial is going to go the distance these days is to be unique and eye-catching, to make all of us TiVo junkheads pause and review. The new Burger King ad (Wake up with the king) is a great example. I was zipping through the emmys when I got home last night and I had to stop and go back. it was a GREAT ad.

    Okay.. this comment's gone on too long. Let me finish by saying I wish my clients could understand that different is better these days... *Sigh*.. I need to be a national company, instead of just a regional one.....

    Sep 20, 2004

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