Commercials are easier to avoid - what shuld admen do? interviews a few good men in advertising discuss the future and possible media tactics now that TiVo and smart VCR skip commercials for people.

A choice quote comes from Terry Clarke, chairman and founder, Boston ad firm Clarke Goward.

“Advertisers have to stop shying away from doing something good or risky.”

Amen to that Terry.

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    AnonymousCoward (not verified)

    Sep 20, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.