If the upcoming sequel to teen sex comedy, "American Pie" involves pie-humping like the original, a promo tie-in with Lifestyle condoms would seem to be a perfect fit. What's more, it could help protect millions of easily influenced teen boys from direct exposure with fruit filling. Unfortunately, the deal to air a Universal Pictures produced TV spot just went bust.
No, this time the culprit wasn't a network Standards and Practices Board. It was another guardian of public morals, the Motion Picture Association of America. Not only do they rate movies, they also have the power to approve movie marketing materials. Here's why they bagged the condom spot.