The consumer wants a divorce - updated.


Remember the film I posted in way back in May "breaking up with advertising"? I didn't know much about it and didn't bother to do any research on it, but I've found now that it is a Microsoft effort by ad agency Openhere, via this posting here on Geert Desager's "Bring the love back" blog.

"Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me"

In the interest of full credits, here is a Microsoft page detailing "The Break up" 'short film'. Seems there is a sequal in the making - so where is it?

The second film, still untitled, is in the early stages of production. At this point, Geert won’t reveal too much about the potential plot, though it seems likely our jilted lover and frustrated other half will be making a comeback.

The Break Up
Uploaded by geertdesager - more updates on this film at bringtheloveback

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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