The Consumerist has noted a new product placement for Zookeper inserted into reruns of "how I met your mother". We've discussed Dynamic Product Placement on Adland before, and L-VIS (Live Video Insertion System) done by players such as PVI Virtual Media Services in live sports events. Even movies have it, which can cause issues like when Sony was sued by Super Sign for altering the billboards in Times Square. TV shows have been doing it for years, Law & Order episodes on TNT have had products digitally inserted since 2001, and it took the punters until now to notice it.
New images are inserted on every level, from network to display, on both Live TV, in sports events, and in re-runs. I'm surprised people haven't noticed were living in a Philip K. Dick novel until now. ;) An interesting side-effect is that now they have noticed they're posting screencaps all over the web, thus spreading the placed product further "virally".
Sheesh, I need a drink. Make mine a Pan-Galactic Gargle Blaster.