Contrapunto creates unbelievable campaign for Smart Car

caffeinegoddess's picture
Posted by caffeinegoddess on 6. October 2006 - 17:04

The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.

Smart Car - UFO (2006) 0:28 (Spain)

Smart Car - Ghost (2006) 0:60 (Spain)

Smart Car - Bigfoot (2006) 0:32 (Spain)

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, José María Cornejo, Fernando Galindo
Art director: Fernando Zurita
Copywriter: Alberto Lizaralde

Your rating: None Average: 3.8 (17 votes)
Buffer



Submitted by piet on 8. October 2006 - 14:43.
piet's picture

I am sorry to have to bring this to you: This is EXACLTY the 'Unbelievable but true' campaign that ran in the Netherlands for at least three years. It was made for Nissan by TBWA, by Joost van Praag Sigaar and Laurens Boschman. Furthermore, in the mean time Miller Light had a similar campaign. Also with a bigfoot and a flying saucer.

Submitted by LeslieBAP on 9. October 2006 - 16:20.
LeslieBAP's picture

There's also the whole Earthlink campaign with the ogres and fairies, etc., that is very similar. In its case, it's terribly lame, though. But then again, I don't think these ads above are particularly strong.

Submitted by Robblink on 10. October 2006 - 1:20.
Robblink's picture

Add this commercial to the list:

http://adland.tv/133180.php

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

  • Links to specified hosts will have a rel="nofollow" added to them.

More information about formatting options

CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password