Controversial ad wins effectiveness award

 
 

Controversial ad wins effectiveness award

The controversial campaign for The Number, created by WCRS, won a gold award at last night's effectiveness awards run by the Institute of Practitioners in Advertising.
Disputes began as David Bedford demands compensation from The Number for using his likeness in their advertising, 6 months after the spots started to run. Also, David Bedford to sue The Number and he complained to OfCom- and the results can be found here.

Top prize of the night went to a new advertising agency, Vallance Carruthers Coleman Priest, which beat dozens of more established rivals to the grand prix. VCCP won the award for turning the old BT CellNet mobile phone network into O2, which outperformed its rivals.

You can check out the full list of IPA winners here.

Adland: 

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